5 tips on using Twitter for business

Twitter is a great marketing tool but people often get it wrong, either by broadcasting too much, being too pushy or ignoring their followers. The best way to treat Twitter is as if it’s a networking event. Anyone who networks regularly knows you don’t walk into the...

What are long tail keywords?

Part of search engine optimisation involves getting your keywords right, so people searching for those words find relevant content on your website. However, the term “keyword” is deceptive because it doesn’t have to be a single word – rather it’s a phrase which can be...