Blogging about your Business
Blogging about your business has many outcomes, but at its heart it’s a subtle form of advertising – with benefits. Blogging about your businesses is also gaining popularity because it can establish a business’ credibility, raise their profile and set the business owner up as an expert in their field.
Through blogging, you can create a valuable platform where you can demonstrate readily your experience, expertise, knowledge and talents. Blogging also gives you a more effective way of presenting your business to the world and, most importantly, to your customers or clients.
Aside from enhancing your business’ reputation online, you can also use blogging to build the web presence of your business. Blogging gives you something to talk about on social media, and if you blog regularly it will positively affect your search engine rankings – because Google in particular loves websites that are frequently updated with fresh content. Blogging also gives you plenty of material to use in newsletters or on article sites.
Many people read blogs nowadays – in fact, research has found that 80% of web users look at blogs and social media sites regularly (i.e. at least once a week). If you post regularly, not only will prospective clients and customers be kept informed about the latest news and products you offer, but you can create a buzz about your business too. Often readers of your blog will also pass on the links to their friends, colleagues, and family members via Twitter, Facebook and the other social media platforms, which will introduce your blog to a wider audience.
Why would you want people to share links to your blog? Well, more readers and subscribers means increased traffic to your website – which can result in more customers, more sales and more profit. See why I said blogging was just a subtle form of advertising?
And the best news is you don’t have to be an expert blogger or even a talented writer to use blogging as a marketing tool for your business. Simply knowing the basics of blogging will help you on the way to success. When you start blogging have a look at the blogs of your competitors and other businesses in the same industry. You may be surprised to find out that not all business owners write their own blogs – some seek the help of expert bloggers to do the job for them …
If you’d like to find out more about blogging about your business or would like one of our expert team to blog on your behalf, give us a call on 01793 608777 or fill in the form on the right and we’ll get back to you for a no obligation chat over coffee about how we could help.