Important Google Update – Social Media Buttons and Blogging

An Important Update on how Google Ranks
the Authority of Your Website

Google always likes to keep Internet Marketing and Search Engine Optimisation (SEO) companies like us, on our toes when it comes to changes to their algorythm.

Over the past week or so, updates and been finalised to enhance the way in which authority is given for websites.

There have been some minor tweaks that do not affect any of the websites that we manage or run SEO campaigns for, and none of the changes have affected current rankings.

However, there are two things that will affect things moving forward – for everyone. These will have more of an impact on SEO than they did before:

1. The first is is the impact of regularly updated content, such as a blog or news page. This has always been seen as a good thing for a website to have, but this will now be playing a more important role in your search engine rankings.
2. The second is the importance of having social network buttons on your site, such as a Facebook Like button, Twitter retweet button and a Google +1 button (just like the ones at the top and bottom of this page). These buttons, when pressed, are now seen more of a vote of authority to the site.

Whilst these two changes do not necessarily increase your rankings for a specific keyword, they do help raise the profile of your website in Googles eyes, and therefore will be beneficial in your overall ranking and authority in the search engines.

Talk to your web team today about this update, request them to add a blog and the social networking buttons to your website. Failing this, if we can help, please get in touch with the office on 08432 894 402 or use the contact form on the top right hand side of this page.

Please also check out our Social Media and Professional Blogging Packages here.