Some Helpful Tips for Blogging for Business
Whether you have an online or offline business you’ll know by now how important it is to have a website. Having a blog page is just as important though, because when you use it properly it improves your SEO, lets the search engines know your site is active and encourages visitors to return to your site. Using a blog has huge benefits to your business yet many business owners either don’t see the attraction or start a blog but don’t update it. If you are struggling with your blogging, here are some tips to help you keep going!
If you plan to use blogging for business, the most important tip is that you must add posts regularly. An out of date blog or one used sporadically is actually more harmful to your business image than if you didn’t have a blog at all. Make a commitment to regularly write new material for your blog and stick with it. Whether you write once a week or once a month, make it regular and schedule it in so you don’t forget.
Post interesting information
Your blogging efforts will be rewarded if you post frequently and if the contents are interesting. Through effective blogging, you can establish the reputation of your business online and you can also demonstrate your business expertise to the world. To gain a positive reputation, make sure that you post interesting blogs that are related to your business.
Make use of guest bloggers
Once your blog is up and running and you have some traffic, invite people from businesses that complement your own to write material for you. They benefit from new exposure on the web, you benefit as it takes the pressure off you to create new material, your readers benefit from a wide variety of content! Think about creating a blogging schedule and having a guest blogger every three or four posts.
Include back links in your posts
Back links are valuable as they can really improve your search engine ranking. When you write blog posts think about relevant content on your website that you can link to in the post. Post links to blog posts on social media networks and on relevant forums. And if you use guest bloggers, ask them to back link to their posts on their own website. This will all help attract more traffic to your site.
Use relevant keywords
Keywords act like signposts to your blog, to help Google and the other search engines understand what the content is about. Make sure every blog post uses appropriate keywords. Effective use of keywords can also improve the placing of your business in search engine results.
Blogging for business is one of the most effective ways to make your business a success. Some people find blogging really easy – they find it a simple job to pick a topic and write a few hundred words about it. Other people really struggle though – perhaps they can’t find the time to blog regularly, or they aren’t sure what to write about, or they don’t find writing comes naturally.
If you would like help with blogging for your business then HodgesNet can help – give us a call on 01793 608777 and we’ll talk you through our Professional Blogging Service.