One of the most important activities to increase traffic to your site is blogging. The more you blog, the more pages Google has to index from your website, and the more inbound links you’re likely to have. The more pages and inbound links you have, the higher you are likely to rank in search engines like Google and increase your inbound marketing results.
Things to consider when blogging
Things to consider when preparing your blog should be to make sure you write well and often. The blog should contain useful and relevant information that will direct potential customers and clients to your website. Blogging not only encourages brand development, but will also create an opportunity to build a rapport with your designated target audience, which will hopefully increase the chances of them returning to read further posts. Another point to consider with all blogging is to indefinitely syndicate your blog content with an RSS feed as this will give your demographic updates of your latest posts.
The increase in traffic from blogging will come in a variety of ways, however one of the most important and decisive ways of doing so is allowing each post to be SEO friendly. Therefore this will intertwine with your already detailed SEO strategy that’s already in place…if not, why not why haven’t you got one? Using tags and backlinks in the blog as well as having a post that is optimised with keywords appropriately similar to the objective of your site is a must. The benefits of blogging from an SEO point of view are endless, with images and video also playing a huge part in driving traffic.
When posting your blog, it is a necessity to syndicate this with social media platforms as this will generate heavy social signals, which demonstrate that your posts are relevant and useful to the end user. The result of long term blogging is that each time you blog you are creating another page for your website, leaving a catalogue of keyword rich pages that are spread out on social media platforms inevitably providing you with a heavier online presence. This will produce a link wheel effect where your site, blogs, tweets, and updates will link into each other pleasing Google and the other search engines. In addition, pleasing Google means higher listings and higher listings means more traffic.
In conclusion, ‘Hubspot’ stats suggested from research with B2B and B2C businesses, that those who blog ten times a month varying in length will receive 5 times more traffic in comparison to those who neglect this cheap PR opportunity.
Using a professional copywriter to provide article or blogging content for you, and subsequently write around the keywords and subject matter requested, saves you time and energy, whilst still ensuring that both your visitors and the search engines are kept entertained with fresh unique content each week.
Use the form at the bottom of our Social Media and Blogging page to receive a quote for regular article writing and professional blogging for your specialist industry. You can also call us the office on 01793 608777. Prices start from as little as £100+VAT per month and the HodgesNet team are willing to help today.