In our last post we looked at the basics of link building for SEO, and I promised that I’d come back and explore some of the types of sites you can use to build inbound links to your website. The secret is to build links naturally, in places where it’s perfectly acceptable to leave links, rather than to use sites that are solely designed for this purpose. There are lots of different places you can begin, but here are three of the best resources for effective link building – and in our next post we’ll be exploring another three useful resources.
Type any topic and “forum” into Google and there’s bound to be plenty of results. Forums are big news on the internet and you can use them for your own agenda. Look for forums that you have an interest in (personal or business), are relevant to your business or are places where your potential customers hang out. That way, it won’t feel like such a struggle to use the forum as you’ll either find it enjoyable or beneficial to you personally, or you’ll be building relationships with future clients as well as building valuable links to your website. To get started, simply join in the conversations. Get involved and offer help where you can – and if it feels appropriate to link to your website in a reply, do it – but don’t spam every post you make with irrelevant links. Make sure you include links to your website in your profile and also in your forum signature, as this will be displayed every time you make a post.
Most blogging platforms allow people to leave a comment, their name and a website link, so this is a great opportunity for you to build links. Make sure you leave a comment that’s worth reading – not just “nice post” or “I agree” but something of interest to other readers, and that might spark a conversation with the blogger. As well as being an effective way to build links, you may find you get more traffic to your website if your comments attract attention and people want to learn more about you.
Every time someone tweets about your latest blog post or links to a page on your website it provides you with another backlink. It also counts as a vote of authority in your content – after all, Google reasons that if people think your site is worth sharing there’s got to be something of quality there. Make it easy for people to share your stuff by adding social media share buttons to your website, and post links to your blog posts on Facebook, LinkedIn, Twitter and Google+ so people can retweet them for you. Make sure you use relevant groups on LinkedIn, because you can build links as well as meet people wjho may become clients, suppliers or partners in the future.
We would recommend that you use all three of these resources to build inbound links to your website. Just by spending a few minutes every day on forums, social media sites and reading other blogs you can quickly build links that are valuable and will help boost your website’s search engine ranking.
For more help with link building give us a call on 01793 608777. We would love to talk to you about the best way to do it, and we can also arrange a free website review to determine the best ways to improve your SEO.
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