Social signals help your business build an online brand and identity which will increase its authority within the search engines, enabling the business to be ranked higher, and therefore more easily found by customers or clients. A social signal is an action made in one of the social networks such as Google+, Facebook, or Twitter. These may come in the form of a ‘share’, a ‘like’, or a ‘retweet’ for example. In addition, these signals are picked up on by the search engines who react by placing the business higher. The activity in the social networks means content is of value and could be helpful or useful to many others who are searching for related terms.
Interacting with authoritative social people can really help you!
In Matt Cutts’ latest webmaster video, he mentions how social signals will have a key role in organic SEO in the future, due to their latest algorithm changes. These signals will now act as a form of social link building, so it is vital you interact and engage with authoritative people to boost your presence and rankings also. Looking at the impact of social media from another angle, you could propose that in this modern era the generation of today seek out a website that has a heavy social influence on it such as the social buttons on a homepage. Furthermore, this is now a form of clarity and reassurance to the user that the business or website is a legitimate one, and one which is up to date with modern trends.
If you require someone to keep an eye on your social media marketing so that you don’t miss important messages, then we can offer you a bespoke social media management package to help you engage in the time that you have got to do this. The impact of this will be portrayed in your SEO efforts, as this will be much more likely to play a more successful part in helping your website gain more traffic, and climb the listings in the search engines!
We are also able to offer a specific SEO package for link building, manual link requests and content syndication if required. This would be a bespoke package and we would be happy to pull this together for you. For either service please use the form above or call the office and speak to the HodgesNet SEO Experts on 01793 608777 and lets use the power of social signals on the internet for more profit.
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