How Do Social Signals Help My Business?

Social signals help your business build an online brand and identity which will increase its authority within the search engines, enabling the business to be ranked higher, and therefore more easily found by customers or clients. A social signal is an action made in...

Social Media for Business Is Driving Sales Up

With over 800 million users now on Facebook and over 200 million on Twitter, it is hard to think of any reasons why businesses would neglect these social media sites to promote their business and keep their brand in the public eye. These are arguably the two largest...

Start using Pinterest as a Business

A few months ago we wrote about the new social media platform Pinterest, and we talked about how you could use the site’s virtual pinboards to promote your business. At the time there was only the option to set up a personal account, but you could use that for...

Twitter to start targeting ads by gender

In a blog post last week, Twitter announced that it is going to start refining the way advertisers reach their market by including filters to target by gender. Advertisers who use Twitter’s Promoted Tweets service pay to have promotional tweets displayed in users’...