Building the internet marketing hub
We cover all sorts of topics on the HodgesNet blog. You may sometimes think we cover too wide a range of subjects, or perhaps you don’t see the link between them. However, the reality is that everything we write about here – SEO, blogging, social media, email marketing and so on – are interlinked and form part of your internet marketing hub. However, when there are so many different aspects to consider internet marketing can sound confusing. Here’s a clear cut guide to how to build your internet marketing hub.
At the centre of your hub is your website. This is where people can find out about you, the services/products you offer and how they solve problems or help people make more money. Your website is full of useful information but without some help, it’s unlikely anyone will find it in amongst the billions of other websites out there. This is where the other elements of the hub come into play.
If you want to make the most of internet marketing having a blog is vital, and blogging has many benefits. It drives traffic to your website through featuring useful articles, often on niche topics. It helps your website rank better in the search engines – through on-page SEO, fresh new content and by increasing the size of your website quickly. It also gives you the chance to demonstrate your knowledge and builds your profile as an expert in your industry.
Having a blog also means you have something to talk about on social media sites. Every time you add a new blog post you can send the link and some details to Twitter, Facebook, LinkedIn and a multitude of other social networking platforms. You can also bookmark your blog posts on sites like Digg and StumbleUpon. If your posts are interesting, entertaining or informative other people will retweet your tweets or share your posts. And what’s the point of all this? To bring more traffic to the centre of your hub – your website.
Another part of the hub is email marketing. Having a blog requires people to come to you, either by checking your site every few days, or via links on social media sites. With email marketing, you contact people directly and can control who you contact and what you say to them. You can reuse blog posts in your email newsletters, or you can write original material. Again, the result you want is that people will visit your website and, ultimately, buy your services.
There are other elements in the internet marketing hub like affiliate marketing and article submission, but the final links are SEO and linkbuilding. While Google places less importance on SEO expertise these days, it’s still important that you make sure your website is properly signposted through using relevant keywords. And linkbuilding – where other websites link to you – lets the search engines know that your site is worth visiting.
When you get all those elements right – your website, the blog, SEO, linkbuilding, and social media – you get ranked higher in the search engines, you demonstrate your expertise and you build up a following – and all this results in more visitors to your website, more sales and more profit.
If you need any help with any of the elements of your internet marketing hub give the team at HodgesNet a call on 01793 608777. And look out for our next blog post, where we’ll be introducing some workshops where you can learn more about the internet marketing hub and how you can build and develop yours.