Creative ideas for your email marketing
Email marketing can be incredibly powerful but it’s easy to get stuck in a rut and keep sending out the same emails, whether they are information-led, news based or salesy. When people sign up to receive your emails you have a captive audience – they actually want to hear from you – so don’t be afraid to try something a bit different now and then! Here are a few creative ideas for your email marketing that will help you engage with your mailing list in a more interactive way.
Recommend other people’s products
OK this probably sounds like a completely barmy idea. After all, you want to keep your customers for yourself, don’t you? But if you come across a product that you love and wouldn’t hesitate to recommend, why not let your list members know about it too? So long as it’s not in direct competition with what you do, it won’t damage your business at all – and you’ll earn kudos for being brave enough to promote someone else’s products and helping out your list members.
Video blogging can be really effective, so think about creating a series of videos, maybe half a dozen or so, that will entertain and/or educate your list members. Make sure the first one is really captivating and then send out a link every week to keep people watching – and, hopefully, sharing.
Polls and voting
People like to feel they have influence, so why not let your mailing list members help shape your business! If you’re thinking about launching a new product, ask people to vote on the features they like most. Or set up a poll to ask people what new products they’d like to see in the future. Ice cream company Ben and Jerry’s uses voting all the time and it helps them build incredible brand loyalty and an army of online fans. Last year, for example, they opened the vote to UK customers to choose which new flavour they would like to see introduced, and thousands of people got involved.
Similar to voting but surveys can be great for letting you know who your customers are and what they want. Set up a simple survey with five or so questions, and offer a prize to the first name out of the hat. If you’re really clever with your questions you can use this as powerful marketing research; even if the answers prove less than useful you’ve connected with your followers and maybe even grow your list.
Reward your mailing list members for letting you contact them regularly by making them a very special, once only, time-limited offer. Give them a fantastic discount on a product or service but only if they reply within 24 hours. And do this on a regular basis – once a month, perhaps. If the discount and product are attractive enough people will share your newsletter and you’ll get many more contacts.
So there you go – five super creative ideas for your email marketing. But it’s all very well reading blog posts – taking action is the tricky bit. Why not try out one of these ideas today – and leave us a comment to let us know how it went!
And if you don’t yet use email marketing have a look at our email marketing system – from just £20 a month you can send unlimited emails and put some of these ideas into practice!