Google changes will make relevant content more important than ever
Google’s head of search spam team Matt Cutts has dropped some hints that indicate Google will be tweaking its search algorithm in the coming days. During a panel discussion at the SXSW festival in America, Cutts revealed websites that “over optimise” or “over SEO” their content will be punished by the new changes.
There are some websites that have been built entirely around popular keywords but the content rarely matches the topics – and these are the sites that will be affected by the Google changes. The tweaks aim to equal the playing field a little so that high quality sites run by people who perhaps don’t know all the tricks of SEO will rank well – while those sites that use “black hat” SEO trickery will suffer. According to Cutts, the changes will affect those sites that “throw too many keywords on the page, exchange way too many links, whatever they’re doing to go beyond what a normal person would expect.”
At the same conference, Duane Forrester from rival search engine Bing also talked about the increasing importance of social media when it comes to ranking websites. More weight is placed on social media “shares” of your content than ever before – or as Forrester puts it: “Does the rest of the world think you have a great product? If they do, they will amplify this. If you’re not engaged socially, you’re missing the boat because the conversation is happening socially about you and about your content. Those are really important signals for us. Whether you’re involved or not is your choice, but those signals still exist whether you’re in the conversation or not.”
So how will the tweaks to Google’s algorithm affect you? Chances are they won’t. If you’re writing good quality, relevant content that addresses topics that people want to read about then you shouldn’t notice any difference at all. At HodgesNet we have always recommended that you include keywords in your blog posts but that you don’t overdo them – and that’s exactly what Google are also suggesting. When you write web content you always need to put the reader – not the search engine – first. If you include a keyword in the title and two or three times in the body of the article it will still act as a signpost to Google to tell them what the article is about. But if you spam your content with keywords, you will lose out when Google ranks your pages. You also need to make it easy for people to share your content – because every share counts as a vote of confidence in you, and boosts your web ranking.
If you would like advice or assistance on how to improve the ranking of your website through social media, SEO and blogging, contact the team at HodgesNet for a no obligation chat. You can call us on 01793 608777 or fill in the form on the right and we’ll get straight back to you!