Using YouTube to promote your business – part 2
In our last post we looked at using YouTube to promote your business, and hopefully you’ll now have set up a YouTube channel for your business … but it’s probably looking a bit bare. So today we’re going to give you a few ideas for videos that you can start creating today!
Perhaps the easiest video to create to promote your business on YouTube is a video blog. Think of a subject, start the camera recording, upload the results to YouTube and you’re done! What can you talk about? Anything really … a relevant news story that caught your attention, some company developments, an insight into the people behind the business or your views on an important issue in your industry will all make interesting video blog posts.
Q & A
Every time you meet a potential customer they ask you questions – about you, about your business and about your products and services. Every one of those questions can form the basis of a video. If you can, include the customer (or rope in a friend/family member to play the part of the customer!) in the video and make it a “spontaneous” chat. Set the question and provide an answer. You could use a whiteboard or flip chart to liven up the presentation.
If you’re launching new products or services you could use a video to promote them on YouTube. In this case you might find it beneficial to call in a professional video producer who will make sure the video does your products justice.
Is your company hosting an event, or taking part in a business show? Make sure you film the day. You could even put together a series of still photos that capture the atmosphere. Edit the film together using something Windows Live Movie Maker – with this free software you can easily edit your film and add captions, effects and music.
Hints and tips
“How to” films are always popular so think about what skills or knowledge you could pass on – as well as being helpful the videos will help position you as an expert in your field. If you work on a computer then how about demonstrating how a piece of software works? You can capture your screen easily and add commentary using free software such as Screenpresso or Jing.
- The cameras in smartphones are great for filming on the move, but if you’re talking to camera use a flipcam or webcam for a steady shot.
- When you upload your video give it a keyword rich title and add relevant tags to make it easier for people to find your film when they search on Google or YouTube
- Try to include a Call to Action in your video – more information from www.ourwebsite.com, leave us a comment and we’ll get back to you etc.
- Make sure you have your website address displayed on your YouTube channel page – the whole idea of using YouTube to promote your business is to drive traffic to your website so make it easy for people to find you!
If you’d like to find out more about using YouTube to promote your business then give the team at HodgesNet a call on 01793 608777 to discuss how we could help you.
Author: Ant Hodges (Google)