Pay Per Click Management

Here at HodgesNet we believe that the best long term result for marketing your products and services, is through good Search Engine Optimisation and Linkbuilding work.

However, this can take time to achieve top ranking positions and you may need instant visibility in the search engines.

That is where Pay Per Click comes in.

Pay Per Click (PPC) advertising allows you to be instantly visible in the search engines and you pay the search engines every time someone clicks on your advert.

You bid for the position your advert gets displayed in. The more you bid, the more you pay and the higher up the list of adverts you go. Managing this and watching the results is key to your success. You do not want to be paying lots of money for adverts that are just not converting.

Getting the balance of being visible for the terms you want to be found under and minimising spend can be tricky. The team here at HodgesNet can help.

PPC Campaign Management Services

Our Pay Per Click management services are here to achieve more from your advertising. They inlude:

An Initial Campaign Setup or Optimisation of any current campaign:

• Detailed keyword analysis
• PPC account setup
• Creation of adgroups
• Creative ads
• Bid Research, Analysis, Selection
• Landing page optimisation (if reqd)
• Quality Score Analysis and improvement based on monitoring
• Google Analytics setup – tracking code set up

Then the activities in our Ongoing Campaign Management include:

• Bid Management
• Split Testing – Ads, Landing Pages
• Campaign Monitoring – Bid Management based on performance, ad position, etc, enable-disable ad groups based on performance to improve overall CPC
• ROI Monitoring and Reporting

To measure Return on Investment (ROI), the landing pages or your ecommence site may need additional tracking and conversion elements on your site. We will advise if this has not been installed and may require your webmaster or IT manager to implement these changes before we can start. Without tracking and conversion measurement, we cannot measure any ROI we can only give you limited reports.

If you would like to chat to a member of the team about our PPC management services, please call 01793 608777 or use the contact form at the top of the page.