Search Engine Optimisation (SEO) is the work done to make your website and content seem more relevant to the search engines so that it will link back to your site higher in the search engine results pages.
Many people say that SEO is dead and that other things have taken over as more important for online marketing spend. We believe that it SEO is NOT dead, it has just changed and morphed into a combined online marketing strategy. Elements of traditional SEO practices are still important, but there are also new things to consider – and different ways of doing the old activities.
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- How the search engines rank your website
- Exactly what to do with both on-page and off-page SEO to get ranked higher in the search engines
- Details on how social media is impacting SEO
- Important changes on linkbuilding techniques
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