Why You Should Start Using Facebook Ads
The internet has given us a whole range of new ways to make money, regardless of whether we have an online business (e.g. ecommerce) or an offline, more traditional one. However, there’s still no instant route to generating sales and cash, even on the internet – it still involves hard work. And the old rules of marketing still stand – you still need to work out who your target customer is and find where they are so you can direct your marketing at them.
The beauty of the internet is that there are lots of free tools to help you market your products and services. Tools such as blogging, article marketing and social media are free to use – they just require time and effort on your part. But what if you don’t have the time for social media, or you don’t feel comfortable writing articles? What options are available to you then?
Depending on your type of business, one of the most useful marketing tools to consider is Facebook Ads. The service isn’t free but it’s not too costly – and it can be very effective.
Basically, Facebook Ads is a pay per click advertising tool offered by Facebook where ads are displayed to Facebook members on the site. Similar to Google Adwords, you create a Facebook Ad and set a daily budget; your advert is shown and clicked on until the budget is met, so you can closely monitor how much you spend. The big advantage Facebook Ads has over Adwords, though, is that Facebook knows so much about its members and you can use this information to target your potential clients according to their interests, age, gender, location and so on.
It’s a great way to try out online advertising without investing a lot of cash, and it’s especially useful if you want to target, for example, women aged between 30 and 50 within 20 miles of your base – because Facebook can show your advert just to those people.
However, though Facebook Ads can be hugely effective, don’t expect to get results right away. It’s all a matter of trial and error while you work out what your target market wants, or what will get their attention.
Perhaps the biggest benefit of Facebook Ads is that there is a constant flow of traffic to the website. Facebook has millions of users around the world – 30 million in the UK alone – and because people tend to log in every day you know that your target clients are likely to be on the site regularly.
So whether you’re an established business looking to expand your internet marketing, or you’re just starting out and want an effective avenue to promote your products and services online, you might want to give Facebook Ads a go – you’ll find it can make marketing more fun, it’s cheaper than you think and it’s also very effective.
As ever, the team at HodgesNet are on hand to help you with your internet marketing so if you need any advice on setting up a Facebook Ad campaign just give us a call on 01793 608777.