The best way to direct traffic to your website is to make sure you site is optimised so you are easily found in the search engines. However, it can take time to properly optimise your site and create enough quality content to have a real effect on your search engine ranking, especially if yours is a brand new website or you are working in a competitive market. Another effective way to increase your web traffic is through PPC – Pay Per Click. If you’re not sure exactly what PPC is, do a search on Google and look out for the “sponsored” adverts at the top and bottom of the results page. These are Pay Per Click adverts, and they are displayed according to the keywords searched for, the popularity of the terms, the relevance of the advert and the amount the advertiser has bid for their ad to be displayed.
Reasons to try Pay Per Click
The main reason to try PPC is that rather than waiting for your website to rise organically to the top of the search engines, you can be visible instantly. Once you know what keywords you want to target so your potential customers can find you, you can put together your text advert and start your pay per click campaign straight away. So long as you’ve set your bidding price correctly (the price you’re prepared to pay per click on your advert) your advert will be seen as soon as anyone searches for your keyword. If your advert is compelling enough you’ll see an increase in web traffic very quickly.
Another reason to try Pay Per Click is that you can monitor the results very closely to see what works and what doesn’t. Whereas with organic SEO it’s difficult to calculate the ratio of people searching for your keywords against the number of visits you get, with Pay Per Click you can see exactly how many times your advert has been displayed and how many click throughs it resulted in. You can also run split tests – where you have two different adverts that use the same keyword – to see which is more effective. There’s no limit on the number of adverts you can have or the number of keywords you want to target either, other than as many as your budget allows.
Interested in trying PPC but don’t really know where to start? The third reason to try Pay Per Click is that you don’t have to learn how it works yourself, you can let someone else manage your PPC campaign for you. At HodgesNet we think search engine optimisation is the best long term tool for increasing your web ranking and visitor numbers, but in the short term we know that Pay Per Click can be really effective. We can research your keywords and set up your campaign for you, and then monitor it and tweak it to make sure you get the best value for money for your keywords.
If you’re interested in finding out more have a look at our PPC Campaign Management Services, or call the team on +44(0)8432 894 402 to discuss your requirements.