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Timeline is coming to Facebook Pages

Following the rollout of the new Timeline during February, Facebook has announced that all fan pages will switch over to Timeline on 30th March. So if you have a Facebook business page what does this mean for you, and what should you do to prepare for the new layout? The switch to Timeline will bring a host of new features to Pages. One of the most exciting is that businesses will be able to pin a post to the top of their wall for a week – it’s a great way for you to let people see your latest offer or exciting news that otherwise would quickly disappear further down the wall. Another new feature is the ability to send and receive private messages to your fans. However, the biggest change is that all business pages will open on the Timeline by default. At the moment you can select which page you want your fans to visit, and businesses have created custom landing pages to host competitions, gain newsletter sign ups or make special offers to people who “like” the page. From April onwards visitors will instead land on your Timeline which shows your wall posts (including ones you choose to pin to the top) and is headed by the new “cover photo”. This is a large banner-like image that stretches right across the page. A little creative thought can create a stunning-looking page but Facebook have some official guidelines about what you can and can’t use your cover photo for: Use a unique image that represents your Page. This might be a photo of a popular menu item,...

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