With the massive updates from the likes of Google causing headaches for business owners, SEO experts and webmasters around the world, many are switching SEO work for a fuller Content Marketing strategy.
Why is this? Some are saying that SEO is dead and that content marketing has taken over, but in reality, SEO has always been about content marketing and building your website’s authority with awesome content. Results from a more focussed content marketing strategy include:
- Referral traffic from sites that people are actually visiting
- Increase sharing of your content
- Greater authority for your website and content seen by the search engines
Whether you call it content marketing or one of the many other names (including: custom publishing, branded content, attraction marketing or inbound marketing) you really need multiple forms of content because people consume information and content in different ways. Respond to people’s needs in these ways:
- People like to read – create written content in the form of blogs, articles, ebooks and newsletters
- People like to watch – produce video content and syndicate this on the many video platforms out there
- People like to view images – design infographics and presentations to publish online in places such as http://visual.ly/ and http://www.slideshare.net/
- People like to listen – record podcasts and publish them on the iTunes directory or on your blog
- People like to master topics – create online training or programmes for people to learn from you and master your specialist industry, passion or niche
In reality online marketing is all about one thing now – If you’re not executing a content marketing strategy today, you’re not marketing.
So what is content marketing?
“Content marketing is the practice of creating relevant and compelling content in a consistent fashion to a targeted buyer, focusing on all stages of the buying process, from brand awareness through to brand evangelism.” says the Content Marketing Institute (source).
By creating compelling enough content that is good enough for people to share, this is the first step to help you build referral traffic to your site and your business. The next thing that happens is that you start to become an expert in your field – the more that feel that you are the go-to person the more it will help you win more business. Why? Not only will some of this audience become customers, they will also continue to refer people and other businesses to you.
The trick is to create content that is good enough to steal. In this short video tip, Maggie Fox, CEO and chief marketing officer of Social Media Group, tells us why…
Start Content Marketing Today!
Content marketing is an inexpensive form of marketing, leads and customers will find their way to you (become the hunted instead of the hunter) and remember that your content must be interesting, informative and add HUGE value. The other bonus that come with a good content marketing and content outreach strategy is that you get Free Traffic – from greater results in the search engines and from referring sites that are sharing your content.
There is a steep learning curve for many people, it can take time to produce awesome content that is good enough to steal, sometimes you wont have the skills to do this in-house and now that a lot of people are doing this, you need to create a fair but of content to be found online.
Start today though with what you can manage. If we can help, just ask. When it comes to creating and syndicating the content you need to bring more customers and sales into your business, our team of expert copywriters, graphic designers, SEO geeks and web developers, can create the kind of compelling content you need to assert you authority in your industry and win the battle online.
Get ahead of your competition and start today – call us on 01793 608777 or visit our Content Marketing page to find out more.